AUDIBLE
Project Type OOH Marketing Campaign
Role Creator & Designer
Year 2022
Tools Cinema 4D, Adobe Illustrator, Photoshop
** Please note: This was a class project and I am not affiliated with Amazon.com Inc. or Audible. **
The Project
In an OOH marketing campaign targeting new customers, I chose to focus on travelers, emphasizing the transformative power of books to transport readers anywhere in the world. For this campaign, I employed guerilla marketing by constructing immersive sets based on iconic novels, that would then be placed in locations that inspired their respective novels. As users walk into the sets, the audiobook is played on hidden speakers, enhancing the experience while providing a photo opportunity.
To increase the reach of the campaign, I created print ads that would be displayed in high-traffic traveling hubs such as airports and train stations. The digital aspect of the campaign would include social media filters featuring the sets. This campaign helps users to explore the world from anywhere, both physically and emotionally.
SET DESIGN & GUERILLA MARKETING
Catcher in the Rye
Breakfast at Tiffany's
Harry Potter
PRINT MARKETING
DIGITAL
